An Electronic Press Kit (EPK) is a musician’s resume. It showcases the achievements, music, attitude and image of an artist in one aesthetically pleasing package. Prominent music supervisors, festival promoters, venue managers, Spotify curators, blog/magazine writers, radio stations, music supervisors, etc. are often inundated with hundreds of pitches each day. That’s exactly why your first impression is so key: it’s one of hundreds, and it may as well be your last. Let’s say you just released a new single and it catches the ear of a major music blog writer. They check Google to find facts about your band, but can’t find info, high-res photos, music links or videos anywhere. They’re not only less likely to steer their listeners towards you, but you’ve also lost the chance to control your own narrative.